The GL & Co. Marketing Strategy
Our unique tools
Our marketing tools include the Website, Database of potential customers and existing clients, Opening Doors magazine our exclusive lifestyle publication for West Sussex , Newsletters to targeted potential and engaged clients and our membership of the Mayfair office which enables us to have a global reach whilst keeping our local focus. However the star of our toolkit is Our team of Highly experienced staff, with in-depth knowledge of the local market and marketing flair.
The essential elements that make your property stand out from the crowd:
We have an audience of almost 4000 across all the platforms which include Twitter, Facebook, Google+ and Pinterest, plus we are recognised as one of the top 50 estate agents most influential in social media in the UK by a major property portal. Our vendors properties are regularly featured on social media by the major portals and in online blogs as well.
Professional quality photographs are a crucial ingredient in any sales and marketing campaign. Getting the highest quality and right quantity of images will optimise the presentation of your property.
For optimal engagement, video presentations of property can be more effective than stills alone. Communicating the maximum amount of information they allow buyers to see the property in more detail and optimised for mobile and tablets they can be viewed on the go.
Detailed information on our sales particulars include floorplans. Shown to enhance the user experience floorplans can help engaged buyers mentally ‘move in’. Available both in print and online they are an invaluable tool.
For 24/7 advertising signage is still one of the best ways to attract potential buyers who are already in, or are actively looking for property in, your area. Word of mouth leads to web and telephone enquiries.
Both as walk away reminders to potential buyers who call into our offices and mailed out to clients on our database, brochures contain multiple photographs and in-depth information.
Direct mail & targeted email
Tailored to potential buyers requirements our regular postal and email mail-outs target both regional and national buyers with properties that are relevant to them and their search.
High quality window displays are placed in our prominent high street positions across Sussex, irresistible to passers-by they are produced to the same high quality as all of our marketing materials.
National, Regional and Local press and magazine coverage assists our overall marketing campaign. We attract journalists interest for editorial as well as investing in paid for advertising.