Newspapers, to be or not to be?

Posted 2 February 2009 by Neil Moore

It is a constant debate within the estate agency industry the value of newspaper advertising. Gone are the days that you would put your new instructions in the paper and get immediate phone calls. The Internet has taken over as the most dominant source of inquiries. In reality newspaper circulation has dropped and the amount of revenue papers used to achieve from there advertisers has dropped which means inevitably the quality of there product will drop to. We all agree it is essential as a local source of information, but serious buyers will be searching on the Internet. 

So do not judge your agent by the amount of times he puts your property in the paper, judge him on the advise and willingness to do a good job for you. Internet, office, boards and the experience the estate agent has is some of the most important things to look for but most of all it is service, service, service. If buyers like the service then they will want to buy through that agent. Our customer survey shows this is what buyers and sellers are looking for.

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